The Challenge
For too long, international students have faced a frustrating truth — getting reliable, up-to-date information about studying abroad is far harder than it should be.
Surveys confirm what we’ve heard for years from students and parents: finding clear, trustworthy guidance takes too much time, and often leads to unnecessary stress or delays that can also cost money.
Roughly half of students rely on counsellors, some excellent, some overly influenced by university commissions. The rest turn to friends, teachers, or online sources, with mixed results. Beyond programme and university choices, the challenge extends to everyday essentials — from accommodation and insurance to foreign exchange, banking, and mobile services — where 43–48% of students report difficulty finding reputable providers.
Our Starting Point
In early 2022, we began integrating AI into software designed to help counsellors better support students. The potential was huge, but a core problem emerged: large language models (LLMs) too often produced inaccurate or inconsistent answers.
We realized the issue wasn’t the AI itself — it was the data behind it. To make AI genuinely useful for students, it needed access to accurate, curated, and trustworthy information.
So we set out to build technology that connects a public LLM to a custom dataset of verified content from reliable sources. The principle was simple: trustworthy data delivers trustworthy answers.
By 2025, our technical team — including an ex-Google Data Scientist and a seasoned vector database Solutions Architect — had refined how that data was structured, unlocking the level of response quality we had envisioned from the start.
Building the Hub
Surveys confirm what we’ve heard for years from students and parents: finding clear, trustworthy guidance takes too much time, and often leads to unnecessary stress or delays that can also cost money.
Roughly half of students rely on counsellors, some excellent, some overly influenced by university commissions. The rest turn to friends, teachers, or online sources, with mixed results. Beyond programme and university choices, the challenge extends to everyday essentials — from accommodation and insurance to foreign exchange, banking, and mobile services — where 43–48% of students report difficulty finding reputable providers.
Launching November 2025
Elite Schools Hub officially launches on 17 November 2025. Our mission from day one has been to empower students to make confident, informed decisions — and that’s exactly what this platform delivers.
Once we launch, we’ll continue evolving through user feedback and advancing AI innovation — ensuring the Hub stays the most reliable companion for every student’s global journey.
